Monday, September 8, 2008

Defining Characteristics of the Internet (essay #1)

Due to the vast advancements of technology, we have many options and various forms in which we can communicate. Two major advancements within technology that is often taken for granted today are the internet and television. Because of the fact that these two mediums are available anywhere and everywhere, we take them to be a “necessity” and something that is just there. The internet and the television have their similarities as well as many differences. For starters, they are both forms of entertainment. We have things available such as soap operas, sitcoms, music channels, and etc on television while on the internet we have access to pretty much the same information the television has to offer. We can obtain information from watching the news on television, as well as going online and reading a news article off the web. Though these two technologies serve similar purposes, I believe the internet has a whole lot more to offer, as many other people may agree with me. In chapter 2, Adams & Clark refers to the internet as being a ‘macromedium.’
One major characteristic of the internet is that it is multimediated. Adams & Clarks suggests that the internet is multimediated because “when you visit a webpage, you most likely encounter a wide range of media: graphics, words, sound, and video.” (pg. 55) This statement can apply to when you turn on the television as well. You have different graphics, sounds, and videos while you are tuned into a particular channel on television. However, the television does not give you the option of having two channels on at once. Though there are televisions today that give you the option of having two split screens which are tuned into two different channels, you cannot hear the sounds coming from both channels at the same time. On the internet, you can have as many browsers as you want and you are able to surf the web at your own speed and pace. Also, while without the help of tivo and other recording devices, you cannot watch or save a particular show you were watching and fast forward or rewind to a part you want to rewatch or skip. However, while browsing on the web you have the option of pausing, fast forwarding, rewinding, or revising certain sites as many times as you want. As the television has set times and channels where a certain show is playing, the internet has the flexibility of allowing you to go to whatever website you want to watch, read, or listen to any content you want at any time.
A second characteristic of the internet is hypertextuality. Adams & Clark explains that without hypertextuality, the internet would be just like an ‘easier-to-produce television show.’ As stated in the text, hypertextuality is the ability to link one content to another. Hypertextuality gives us the option of being able to easily navigate from one site to another. The television does not give us this option since we have to channel surf and the only way of knowing what is on another channel is through the channel guide. Hypertextuality allows you to surf the web and end up on a website completely different from what you were originally looking for. This allows us to be able to come across different topics that may interest us, and would never have crossed our minds otherwise.
Another important characteristic of the internet is (a)synchronous. When we communicate synchronously, it means we are communicating at an instant, or at the same time. When our communication is asynchronous, it means it is not at the same time. The internet allows us to communicate while the television does not. Though the television is some type of communication, such as a news message being delivered to a mass audience, it does not give us the option to communicate back and forth at an instant. The internet allows us to obtain information at an instant while being able to put out information on the web instantly as well. The internet gives us the option to communicate one way to a mass audience, communicate one-on-one, or communicate in groups, via chat rooms, mass emailing, or blogs, as well as many other forms.
In my opinion, another defining characteristic of the internet is digitization. This enables us to store and transfer data more efficiently. An example Adams & Clarks gives in the reading is the use of MP3’s and CD’s. It was not too long ago when we had to go out to the store and buy CD’s in order to listen to our favorite tunes. It was time consuming to go out and buy the CD as well as another expense going out of our pockets. However, with the advancements of digitization, we are not able to download our favorite tunes in forms of MP3’s with just a click of a mouse and store it into our computer, MP3 players, and now we are even able to store it into our cell phones. The MP3 example is just one of many. Being able to digitize information by transforming them into bits has made communication a lot easier, faster, and convenient for us.
Finally, the last characteristic is interactive. This characteristic can somewhat go alongside the fact that the internet is multimediated. Being interactive gives you much more options than just channel surfing on the television or switching the stations on the radio. The internet gives you the option of interacting with another person or interacting with different programs. An example of being interactive on the internet on a personal level is chatting or e-mail. In the past, chatting and e-mail was only available through text, which means that you were not able to see or hear the other person. Then you were able to attach files, such as pictures, or sounds. With time, we are now able to chat by video or audio, which means you can actually see and talk to the other person on your computer screen without physically having to be in front of each other.
In conclusion, I believe the five defining characteristics of the internet are mulmimediated, hypertexuality, asynchronous, digitization, and interactive. The advancements of the internet have made it more convenient for us to communicate as well as many other things. Through time, I feel that the internet will be far more advanced that it will soon take over the roles of television, radio, and other forms of entertainment and communication, as it already has started doing so.

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